The Michael Pachleitner Group is based in Austria and one of Europe’s
largest independent companies manufacturing and distributing optical goods.
This case study features our thoughts behind the rebranding.
Old (left) vs. new (right)
One of the main goals was to create an immersive story within the sense of context.
To easily understand the group’scomplex structures we divided them into five main divisions:
Studio, Frames, Lenses, Logistics & Production.